SHEAMOISTURE MEN’S
#MyStory
MyPower

#MyStoryMyPower was more than a brand refresh—it was SheaMoisture Men's response to a historic call for justice. Born from the movement following George Floyd’s death, the campaign amplified Black men’s voices and experiences in America.

It launched with a bold new visual identity, an expanded product line, and a powerful docuseries spotlighting real stories, reflections, and hopes for the future. A stirring anthem echoed the brand’s solidarity and purpose.

Rooted in empathy and equity, #MyStoryMyPower used its platform to drive connection, understanding, and lasting change.

ROLE

PARTNER

Creative Direction, Art Direction, Brand Strategy, Content Development, Talent Partnerships, Social Media Strategy, Social Media Execution, Copy

Alexandria Productions, Team Epiphany

“SHARING MY STORY IS A DECLARATION OF INDEPENDENCE OF OTHERS’ NARRATIVE OF ME.

I ACCEPT MY TRUTH, ACKNOWLEDGE MY COMPLEXITY, AND OWN MY RESPONSIBILITY TO WRITE THE NEXT CHAPTER.

#MYSTORY
MYPOWER. ”

SHEAMOISTURE MEN’S #MyStoryMyPower

“SHARING MY STORY IS A DECLARATION OF INDEPENDENCE OF OTHERS’ NARRATIVE OF ME.

I ACCEPT MY TRUTH, ACKNOWLEDGE MY COMPLEXITY, AND OWN MY RESPONSIBILITY TO WRITE THE NEXT CHAPTER.

#MYSTORYMYPOWER. ”

SMM - A Father's Lullaby

SMM - Define Your Beard '19

SHEAMOISTURE MEN’S
#MyStory
MyPower

#MYSTORY
MYPOWER. ”