Hennessy, in collaboration with Laundry Service, commissioned this photography project to create a visual language that celebrates the camaraderie and excitement of NBA game nights. The images showcase intimate gatherings of friends, with Hennessy taking center stage amidst pre-game spreads and custom cocktails. The photography utilizes a unique "reflective" treatment, mimicking the glow of a television screen and capturing the energy of the occasion. This project delivers a collection of evocative images that position Hennessy as the perfect companion for shared moments and memorable game nights.