SHEAMOISTURE MEN’S
“Very Good Day”
"Very Good Day" builds on the success of SheaMoisture Men's #NoRoughDays campaign by exploring a more artistic, free-spirited side of masculinity. Expanding beyond skincare, the project captures the essence of a 'very good day' through nostalgic, cinematic photo and video content. While rooted in positive affirmations and authentic storytelling, it broadens the brand’s reach by celebrating diverse, modern male experiences with style and emotional depth.
ROLECreative Direction, Art Direction, Brand Strategy, Content Development, Talent Partnerships, Production, Post-Production, Social Media Strategy, Social Media Execution, Copy
